Selling

Century 21 Pre-Game Superbowl Ads

The excitement is already building for Century 21 Real Estate LLC’s debut Super Bowl ad and will continue to grow right up until the spot is seen by the millions of fans who tune into the Big Game on February 5. Before the ad premiers during the 3rd quarter of the game, CENTURY 21 will be building anticipation for the big reveal with teasers spots that will be airing during the pre-game show. These teasers give a taste of what’s to come in the :30 Super Bowl spot which will feature Donald Trump, Deion Sanders and Apolo Ohno in three amusing mini-stories a CENTURY 21 Agent bests these well-known icons of smarts, boldness and speed, accentuating the qualities our agents possess and the exceptional service they offer today’s homebuyers and sellers.

 

How are CENTURY 21 Agents like the biggest tycoon in real estate?

 

How are CENTURY 21 Agents like Deion “Prime Time” Sanders?

Behind that flash there’s genuine moxie and zeal.

The kind that allows them to wear 18 different hats at one time.

And look good doing it.

See how our Agent stacks up against Deion in the third quarter.

CENTURY 21 Agents- Smarter. Bolder. Faster

 

How are CENTURY 21 Agents like the fastest skater on ice?

 

 


Real Estate 2012: Many Positive Outlooks

There is a growing belief among many experts that 2012 will be the year housing turns the corner and starts heading in a more positive direction. Whenever I write a post like this, I unleash the hordes of critics who say we are again wearing rose colored glasses or are puppets being controlled by the National Association of Realtors (NAR) and other industry groups.

It is for that reason I will not be covering the projections of those groups. Instead, I want to share the beliefs of other organizations.

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Debt Limit – A Guide To American Federal Debt Made Easy

I found this video and thought it is worth sharing with everyone.


WRA – 2011 December Home Sales Report

Home Sales Stabilize in 2011 as Median Prices Fall

Source: http://www.wra.org/hsrdecember2011/

Date: January 23, 2012

MADISON, WI – The Wisconsin real estate market improved in 2011 with home sales totaling slightly above 2010 levels, according to a year-end report released by the Wisconsin REALTORS® Association (WRA). Sales of existing homes for 2011 were 0.2 percent above 2010, and the median price of homes fell 6.4 percent to $132,000, according to the report. Monthly trends in home sales ran well above 2010 levels throughout the second half of the year.

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5 Real Estate Trends to Look For in 2012

Predicting trends during the most volatile housing market in American real estate history is no easy task. We strongly believe these are the five real estate items we should keep an eye on in 2012:

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5 Top Real Estate Stories in 2011

In 2011, we experienced one of the most volatile housing markets in American real estate history. Things we never anticipated happened. Events we were sure would take place didn’t. Today, we want to review the five headlines we think had the biggest impact in 2011.

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Sellers: 4 Reasons To List Before The Holidays

I have heard a lot lately ‎”Should I wait until January to list my house” -or- “Why should I list now?”

Here are my top 4 reasons why I think you should list now instead of waiting until January or February.

1) the home shows best during this time of year – it is decorated the best now.

2) there is less inventory on the market this time of year, after the first of the year more properties will come on the market, therefore, more competition.

3) relocation buyers are coming to visit during the holidays, during the mid-term break.

4) it takes a couple of weeks to get the marketing up and running, by placing the property on the market now, you will be out in front in January, assuming it doesn’t sell during the holidays.

Lastly, I will leave with a story about a Seller who called me in early December last year. He called to tell me he wants to take the house off the market for the holidays and put back on after the first of the year. I told him he could do what ever is best for his family, but I strongly encourage him not (for the reasons above). He said, “I trust you Neil, and if you say so, we’ll leave the house on the market”. Well on December 27th he accepted an offer that was $2000 less then full price and $3000 more than the price he was going to reduce to on January 2nd. Needless to say, he was happy he left his house on the market over the holidays.

I hope this helps you when deciding if you should list now or after the first of the year. And if you are listed now and thinking about taking the house off the market for the holidays…don’t!


Home Sales Up in October as Median Prices Fall

MADISON, WI – For the fourth straight month, Wisconsin’s monthly home sales outpaced last year while median prices continued to fall, according to data released by the WRA. Existing home sales increased 13.5 percent in October compared to October 2010, and median prices fell 7.8 percent over the same period to $129,000. Visit the WRA website to read the full report and find monthly and quarterly housing data for your county.


House Prices: Where They Will Be in the Spring

Many sellers want to wait until the spring before putting their home on the market. This might be for any of several reasons:

  1.   They don’t want to be inconvenienced during the holiday season.
  2.   They believe that they will see more potential buyers and as a result will get a higher price.
  3.   In the northern part of the country, they might not want people walking through the snow and then into    their house.
  4.   All of the above

In a normal real estate market, this may make sense. However, this market has been anything but normal. This spring will also see some abnormalities. The biggest difference will be the direction prices will take.

In years past, the spring market would favor the seller because increased demand would outpace any increase in supply: the number of houses coming onto the market would not be as great as the number of buyers newly entering the market. In most situations, when demand is greater than supply, prices increase.

The reason this spring will be different is that the supply of homes coming to the market will be dramatically impacted by foreclosure properties being released by the banks. Many believe this increase in inventory will far outweigh buyer demand. In situations where supply is greater than demand, prices decrease.

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Picking the Right Agent is Crucial

The National Association of Realtors (NAR) released their Existing Sales Report two weeks ago and in the report they discussed a troubling trend: cancelled contracts are increasing dramatically. NAR defined the issue:

“Contract failures – cancellations caused largely by declined mortgage applications or failures in loan underwriting from appraised values coming in below the negotiated price.”

NAR explained that 18% of all contracts were cancelled in August. This compares to 16% last month and 9% in August of 2011.

The percentage of cancelled contracts has doubled in the past year!!

It is extremely important that both buyers and sellers pick the right real estate professional to assist them with their real estate needs.

BUYERS

Make sure your agent can not only help you find the home of your dreams but also find you professional assistance with all aspects of the transaction (mortgaging, title, etc.)

SELLERS

Realize that your agent must sell the home twice:

  1. to a qualified buyer
  2. to the bank (through the appraiser).

The second sale may be more difficult in this market than the first.

Bottom Line

It is imperative in this housing market that both buyers and sellers use a true real estate professional to guarantee that the deal will actually reach the closing table.


Short Sale vs. Foreclosure: What's The Best Option?

Today’s ever changing real estate industry has brought upon some very challenging questions from our clients. We as counselors, want to put forth the best, non-emotional advice that we can, in hopes that we can help our clients and their families navigate the rough waters of the short sale process.

The most prevalent question and one that continues to permeate the industry is:

“Why should a seller go through the short sale process rather than letting their house be foreclosed upon?” 

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Short Sales Picking Up Steam

The Office of the Comptroller of the Currency released their Second Quarter 2011 Mortgage Metrics Report last week. In the report, they covered the success the banking industry is having in each of several categories regarding the current housing crisis. Here is what they found:

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13,780 Homes Sold Yesterday!

To all those who have declared the real estate market dead, we want you to know that over 13,780 houses sold yesterday, 13,780 will sell today and 13,780 will sell tomorrow.

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Selling? Waiting Until the Spring Makes No Sense

Late last year, banks were warned that they needed to guarantee that the paperwork necessary to start a foreclosure process on a family was both accurate and complete. Since then, the banks have slowed down the foreclosure process while they re-examined their procedures. They are now confident that all the required documentation is in order. We are currently waiting on a settlement between the banks and the state attorneys general which will establish what penalties will be assessed.

Once this settlement is reached, the banks will again move forward on many homes which are currently stalled at some stage in the foreclosure process.

How many homes are we talking about?

There are millions of homes in this category. Calculated Risk quantified the situation:

“There are a large number of seriously delinquent mortgage loans in limbo waiting for this settlement. According to LPS, at the end of August there were about 1.87 million loans seriously delinquent and another 2.15 million loans in the foreclosure process. This is only down slightly from a year ago when 4.4 million loans were seriously delinquent or in-foreclosure. Once the settlement is reached, the pace of foreclosures will pick up sharply.

The pace will “pick up sharply”.

Bottom Line

As more foreclosures come to the market at discounted prices, there will be greater downward pressure on all housing values. Waiting for the spring selling season to put your house on the market may not make sense this year. The increase in demand may be overshadowed by an increased supply of distressed properties.


A Window of Opportunity for House Sellers

There has been much confusion as to where housing prices are headed.   Today, I want to give my opinion on this subject for the short term based on what I learned at a recent real estate seminar I attended.  I believe sellers have a window of opportunity for the next 90-120 days in which to sell their homes for maximum price.  I believe there will be increased downward pressure on home prices later this year and the first half of 2012.

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House sold in 2 days!

A house in DeForest that we listed on Monday, received an accepted offer by Wednesday! With five showings the day after it listed we generated an offer, and a few hours after receiving the offer, our seller accepted. A few lessons here; 1) price it right and it sells fast. 2) plenty of buyers are in the market for a home. 3) when offer comes in, take it seriously, move swiftly, and diligently work to bring it together.

Congratulations to the buyer and seller of this transaction. The buyers are excited they found the house they were looking for. The sellers, of course, are elated their house took 2 days to sell.


Selling Your House? 5 Reasons To Do It NOW!

The conventional wisdom when selling a home has always been to wait until the ‘Spring Buying Season’. Over the years, that has seemed to make sense and is now accepted as a good strategy for those who want to sell their house and receive the best possible price. This real estate market has shattered many previously held beliefs. The wisdom of waiting for a spring market is another belief that is about to fall. Here are five reasons why?

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Myths: The Earth Is Flat and Newspapers Sell Houses

It is amazing how masses of people can believe something that is absolutely untrue. The greatest example of this is that at one time the vast majority of people believed the world to be flat. Today, we want to debunk another commonly held belief – that newspapers sell houses. Somehow this notion gained believability even though the facts consistently prove it to not be true.

We should know what methods perspective purchasers use to find the home of their dreams when we are selling our house. That would enable us to develop the best marketing strategy to attract a buyer. The National Association of Realtors (NAR) has just released the 2010 Profile of Home Buyers and Sellers*. This report is recognized by most as the best compilation of data on today’s buyers and sellers because of the enormous amount of data available at NAR’s fingertips.

Let’s look at the actual search habits of today’s buyers as reported by NAR:

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Don’t Pay Attention To the Scary Headlines Coming

There are going to be some tough headlines written about the housing market over the next several months. They may create apprehension and in some cases outright fear. The good news is these headlines will not reflect what is actually taking place in real estate. Some in the industry say we should just ignore this media blitz of problematic stories. That would be similar to trying to ignore a growling creature lurking in the shadows in the corner of the room. Instead, we want to shine a bright light into that corner to honestly evaluate how dangerous the creature actually is.

PROBABLE HEADLINE: Sales Plummeting. Housing Market Crashing

THE FACTS: The National Association of Realtors’ Pending Sales Report is a leading indicator for the housing sector, based on pending sales of existing homes. A sale is listed as pending when the contract has been signed but the transaction has not closed.

The pending sales reports covering September, October and November will be UGLY. The reason is that the houses going into contract in those months this year will be compared to the same months last year. In 2009, sales were skyrocketing as we headed toward the original termination of the Homebuyers’ Tax Credit on November 30. It will appear as though this year’s sales fell off a cliff in comparison. The headlines will be brutal.

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